About The Brand

The brand was conceptualized by Textile & Fashion Designer Chandrima Nath and founded by Husband Wife Duo Ashim & Chandrima. It was started in Dubai as they are based over there. The idea came up When they were facing a hard time to make their lil daughter to wear dresses which they felt were beautiful but nothing could please their daughter to wear those. She was becoming as fussy as it could be while trying to wear them. Amongst an array of kids ethnic & Fashion dresses available in the market, Nothing they could find that could bring a smile to their Lil daughter’s face . On a lot of thinking & research in this regards and their passion for Fashion ,They thought of creating their own range of Kids ethnic and party wear dresses which could make the kids happy foremost. With having an existing embroidery and Textile Business in India , It was not hard to Give the brand its unique Identity through its exclusive range of Hand beaded trims & accessories which were making the dresses all the more beautiful and party ready.